The Billboard Project
Despite critical acclaim, weeks in Netflix's top 10 most-watched list, and a wide fan following, Dead Boy Detectives was cancelled in August of 2024 to a massive outcry from the viewers who loved it. Instead of taking the news lying down, fans across the globe pooled their money in a collaborative GoFundMe to purchase a billboard calling for the renewal of what has largely been hailed as one of Netflix's best shows of 2024.
The full amount was raised in less than two weeks, and our Save Dead Boy Detectives Billboard went up on October 14, 2024 on Vine Street in Hollywood, 5 minutes from Netflix Headquarters.
Its debut was greeted with overwhelming support from fans, cast, and crew alike. Ruth Connell (The Night Nurse) visited it in person on November 2, 2024. It has been shared by showrunners Beth Schwartz and Steve Yockey on social media. Donna Preston (Despair) has shared it as well, offering support for our campaign and hope that the show can be saved. In Cameo appearances, George Rexstrew (Edwin) and Jayden Revri (Charles) have confirmed that the cast and crew are aware of its presence and are blown away by our efforts!
A New Record
But Dead Boy Detectives fans weren't finished yet.
When the billboard completed its run, the Save Dead Boy Detectives campaign took the renewal efforts one step further, aiming to set a record for the longest-running fan-funded billboard of all time.
This round of fundraising was complete in a breathtaking 72 hours, and the second run of the Save Dead Boy Detectives Billboard began on December 13, 2024, 5 minutes from the Netflix Headquarters at 5106 Hollywood Blvd and 5 minutes from the renowned tourist attraction the Hollywood Walk of Fame.
With this fundraising triumph, the new billboard was borne, going on to make fandom history by running for an unparalleled 112 days.
During its record-breaking run, it was visited by George Rexstrew, Jayden Revri, Kassius Nelson, Yuyu Kitamura, and Dead Boy Detectives composer Murat Selçuk.
A Very Happy Birthday
In addition to the billboards funded by the fandom at large, dbdagency of the Save Dead Boy Detectives Campaign began saving for a very special billboard honoring showrunner Steve Yockey.
On December 9, 2024, Steve Yockey's birthday, a special Steve Yockey edition of the billboard appeared in New York City's Times Square for 24 hours, to be seen by the 330,000 pedestrians that pass through one of the world's most visited tourist attractions.
Happy birthday, Steve! Thank you for helping to bring Dead Boy Detectives to the screen.
Celebrating One Year
For the month of April, the anniversary of Dead Boy Detectives' launch, the Save Dead Boy Detectives Campaign wanted to make a statement: that demand for a season two was higher than ever, and that fans weren't going anywhere.
A new round of fundraising secured enough for the anniversary plans in a breathtaking one week. Soon, new billboards began appearing, the first of them popping up on April 7, 2025, directly outside the Netflix building in Los Angeles, California.
The second, a moving billboard to celebrate Dead Boy Detectives and everything audiences love about it, was slated to appear the week of the show's anniversary, running from April 19-25 in Times Square, the heart of New York City.
